Eleven Inc. and TodoCast Launch "Skip Town" Campaign to Skip a Real Stone on a Sun Valley Lake From Your Computer
SUN VALLEY, Id, July 9, 2012: Unique, Immersive, Digital Experience Offers Chance to Win Dream Sun Valley Getaway
Visit Sun Valley and Sun Valley Resort invite those seeking solace from their hectic work schedules to “Skip Town” through an immersive, digital, real time experience. Visitors to stoneskippingrobot.com find themselves on a pristine mountain lake where they can use technology to skip a stone across water, right from their computer.
The user controls the trajectory and power of their stone toss from their keyboard and watches their stone skip in real time. Users can then post a video of their “skip” on Facebook and Twitter as well as compare results on the leaderboard, inviting their friends to try and beat their toss.
While virtually escaping to Sun Valley, skippers can also enter to win an all-expenses-paid trip for two with the “Pack Your Getaway Car” contest. To enter, entrants pack a virtual car for their dream 5-day vacation in Sun Valley choosing from a robust selection of prizes. From mountain biking and horseback riding, to fine dining and live performances, the car continues to fill with incredible Sun Valley offerings. Once the car is full, the contestant closes the doors to the car and is entered to win their customized Sun Valley experience.
“We want to remind people to turn off from their hectic lives, and re-energize in Sun Valley where you can skip a stone in real life! Sun Valley offers an incredible summer line-up of events and offerings for the whole family to enjoy” said Visit Sun Valley president and CMO, Arlene Schieven. “Skippy is a unique and fun concept that engages people in a little mountain fun, no matter where they are and is a nice reminder that a vacation in beautiful Sun Valley will do the body and the mind good.”
Ad agency, Eleven Inc.http://www.eleveninc.com, engineered and built the stone-skipping robot (“Skippy”) in-house, and partnered with satellite internet provider, TodoCAST, to enable remote control of the robot. “Skippy” is skipping stones from July 9 through July 14, 9 a.m.- 5 p.m. daily, Mountain Daylight Time. The “Pack Your Getaway Car” contest runs from July 9 through July 22.
Click here for a video short on the building of “Skippy”: http://www.eleveninc.com/clients/11/skippy_robot_web.mov
Direct link to “Skippy”: stoneskippingrobot.com
To follow @TodoCast on Twitter, visit http://twitter.com/todocast.
TodoCast is an interactive streaming platform and media services company for event producers, content owners and organizations looking to reach their fans with Live Internet Broadcasts. TodoCast offers a turnkey platform including satellite connectivity, audience management, interactive and social networking features and SD / HD distribution. TodoCast will monetize the content however the producer desires by offering sponsored, subscription and pay-per-view billing options, live or on demand. TodoCast distributes to TV’s, computers and smart phone platforms in HD picture quality. To learn more about TodoCast, visit www.todocast.tv.